ROI calculator · Social media management
What could social media make you?
Put in your real numbers. We'll show you the extra traffic, customers and gross profit a done-for-you social plan could bring in over 12 months, set against what it actually costs.
Your 12-month estimate
What working with Shawn could return
Added gross profit, year one
$63,102
On $105,171 in added revenue
Return on fee
1.4x
Net +$19,152 after all fees
Payback
Month 5
All-in year-one cost $43,950
New customers
+140
Over 12 months
Break-even
8.0/mo
New customers a month to cover the fee
An estimate, not a guarantee. It's based on your inputs and conservative benchmarks. See "How we calculate this" below.
Full breakdown
See it month by month
You'll get the month-by-month ramp, what each channel adds, and your full cost build-up. Shawn gets a copy too, so your call starts from your numbers.
How we calculate this
Traffic lift. Each platform we run adds a share of your current website traffic. A channel you already post on gets an "optimize" lift of 2% to 8%. A channel you're not on yet gets a "launch" lift of 4% to 15%. These are conservative planning benchmarks, not promises. The total is capped at 100%, then your opportunity slider scales it from 50% to 200%.
Ramp-up. An audience takes time to build. We count 25% of the lift in month 1, 50% in month 2 and 75% in month 3, then the full lift from month 4.
Customers. Social visitors usually arrive earlier in the buying journey, so we count them at 75% of your site's conversion rate.
Profit, not revenue. Added revenue is multiplied by your gross margin. Return is that gross profit compared with the full year-one cost: 12 months of your plan at our published prices, the top of the range for extra platforms, and one-time onboarding.
What it leaves out. Sales that never touch your website, such as direct messages, phone calls, walk-ins and brand deals, aren't counted. Neither are customers who come back and buy again. For most businesses, the real number is higher.
Calculator questions
Is this a guarantee?
No. It's an estimate built from your inputs and conservative benchmarks. On a call we'll replace the benchmarks with numbers from your own accounts.
Where do the prices come from?
Our published plans. Every plan has a minimum term of 3 months. See plans and pricing.
What if the result is negative?
Then a full plan may not be the right first step yet. A consulting Power Hour with Shawn starts at $500 and can set up your channels so you can run them yourself. See consulting.
Want the real numbers?
Book a free 15-minute call. We'll go through your calculator results and show you exactly where the growth is.